Alpha Protocol

About

Building the distribution backbone for electronics in the Americas.

Alpha Protocol was founded in Buenos Aires, Argentina in 2014 and is headquartered in Miami, FL. From the U.S. holding company, the group operates wholly-owned subsidiaries in Argentina, the United States, Mexico, and Brazil — importing and distributing consumer electronics and IT products across the Americas.

Mission

Make global electronics brands accessible across Latin America and the United States through a single, dependable distribution platform.

Operating principles

  • · Strong local P&L ownership.
  • · One technology stack across regions.
  • · Disciplined working-capital management.
  • · Long-term brand partnerships, not transactions.

Governance

U.S. holding company structure (formed 2019) consolidating operating subsidiaries with a decade of distribution heritage. Audited financials in every market. Quarterly reporting cadence to investors and lenders.

Leadership

Founder & CEO

Pedro Parente

Founded Alpha Protocol in Buenos Aires in 2014. Established the U.S. holding company in Miami in 2019 and led the group's expansion into Mexico (2021) and Brazil (2024). Oversees group strategy, capital allocation, and international operations.

Leadership team

Country managers in MX, BR, and AR own local execution end-to- end. Group-level functions — Finance, Procurement, and Technology — operate out of the Miami headquarters.

Full leadership profiles available on request.